Published October 20, 2026

Winter Listing? Yes, Really

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Written by Amy Burakovsky

A cozy suburban home glowing from the windows at dusk with a light layer of snow on the roof.

Winter Listing? Yes, Really


Ask ten people when to sell a house and nine will say spring. The tenth is a groundhog.


Spring is popular, no argument. A winter listing has some things going for it, too. Fewer homes tend to be on the market, so yours stands out. Buyers who shop in the cold are often motivated, since they may be relocating or trying to close before the new year. And a house with warm lights and a cozy feel can be hard to resist on a dark evening.


Winter has its challenges. The days are short, the yard is bare, and showings take some extra planning. That is where prep and pricing come in. Strong photos, good lighting, a clean entry, and a price based on current data go a long way in any season.


In the video above, Amy shares how she thinks about timing with her Millburn, Short Hills, Summit, and Chatham clients. Every home and every market is different, so the best answer comes from looking at your situation, your goals, and your timeline.


Ready to find out if now works for you? Contact the Amy Burakovsky Team for a no pressure conversation. And if the groundhog has an opinion, we are happy to hear it.

Hi, I'm Amy Burakovsky, and today's question is: is winter a good time to put your house on the market? The honest answer is often yes.


Fewer homes are for sale, so yours gets noticed. Buyers who shop in the cold are usually serious, whether it is a relocation or a year-end deadline. And your house looks cozy with the lights on.


Winter does need some extra prep. Daylight is short, so make sure every lamp is on and every bulb works. Keep the walkways clear of snow and ice. And price your home on today's data, not last spring's.


Every home is different, so call me and we will look at your timeline together. See you next time.


Winter Listing? Yes, Really


A cozy suburban home glowing from the windows at dusk with a light layer of snow on the roof.

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Amy Burakovsky

Listing Specialist, Team Leader | Amy Burakovsky Team | Keller Williams Realty Premier Properties

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