Price It Right, Sleep Tight

Price It Right, Sleep Tight

Nobody ever lost sleep over a home that sold at the right price. Plenty of people have lost sleep over one that did not.

Picture a homeowner in Short Hills named Dave. Dave loves his kitchen, his big oak tree, and the dent in the garage door from 2009. Dave also loves a big number, so he lists his house at the price his neighbor's cousin's coworker swears it is worth. Week one brings no showings. By week three, the listing has grown a beard. By week six, buyers are wondering what is wrong with the place, and Dave is wondering why his phone went quiet.

Pricing is where a Millburn and Short Hills home sale is won or lost. A price set by feelings feels great for about two weeks. A price set by data holds up. Real data means recent sales on streets like yours, homes that went under contract fast, homes that sat, and what buyers are paying right now for the features they want, like updated kitchens, finished basements, and a short walk to the train.

Amy Burakovsky builds every listing strategy on that kind of data. With over $850 million in lifetime sales and a spot in the GSMLS Top 1% of agents every year from 2013 through 2025, she has seen what a well-priced home does. It draws a crowd in the first days, when buyers are most excited and most ready to act. Sharp photos, video, and 3D tours bring the right people through the door, and strong early interest gives you leverage when offers arrive.

If you are thinking about selling a home in Millburn, Short Hills, Summit, or the Chathams, start with a pricing review. Amy and her team will show you what similar homes sold for, what is under contract, and where your home fits. No guesswork and no neighbor's cousin's coworker.

Dave, by the way, lowered his price in week seven and sold in week nine. He will tell you he wishes he had priced it right and slept tight from day one. You can, too.